Member Profile: Magz Fallon, Coca-Cola

There is absolutely no doubt in my mind that achieving this great result was in no small part thanks to the tools, process and approach Steve shared with me

My goal:

  • To develop speaking with IMPACT, how to use personal stories to be more impactful

May aim:

  • To be able to Communicate in a way that inspires people so that they take away simple key messages, it’s memorable. Its personal, and inspires action

….The course was without a doubt the best training I have been on, even during the two days the step change in quality of presenting for myself, and those around me was significant, and tangible.

The combination of building confidence and the use of simple tools and techniques is extremely powerful, not just working on what you say but how you think too!

Moreover it was fun, we really laughed a lot over the two days and given how much everyone was out of their personal comfort zone this was quite some achievement.

Result:

One week after attending the training I presented at an International Shopper Insights into action conference in Prague, some three hundred delegates, over three days with 30 speakers from leading businesses such as P&G, Tesco, Yahoo, including three professional circuit speakers.

I have just received the formal quantified feedback from the organisers, and the session from CCE has been formally rated the best of the conference! And we have been asked to do the key note speech at the next one.

The following is my scores – based on a scale from 1-5, with 1 being the lowest possible score and 5 being the highest possible score.

  • The content was valuable   4.7
  • The content was relevant to me/my business 4.6
  • The content was unique 4.6
  • I would attend other presentations with this speaker in the future 4.7
  • The delivery of this presentation was engaging 4.9

Overall 4.7 (highest rated of all speakers)

Comments included:

….Extremely engaging speaker and valuable content. She made it easy to follow the whole journey her organisation went through which is very valuable for the audience.

Best presenter so far!

A natural speaker and presenter

Probably one of the best and most engaging speakers of the conference

Whilst we had some truly world class content to share on shopper marketing, there is absolutely no doubt in my mind that achieving this great result was in no small part thanks to the tools, process and approach Steve shared with me on the course, coupled with the personal coaching he delivered… Now that’s return on investment!

Thanks Steve!